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We’re not afraid to admit it: Poom Chantha has been around. Having lived and worked in Bangkok, London, Paris, and Sydney, Poom has cultivated a unique, world-view of business, cultural nuances and consumer trends. And since joining Creatable Media in 2004, he has proven his formidable negotiation skills by securing an unrivaled national advertising portfolio of over 200 shopping malls, coast to coast – in just over one year.
Prior to joining Creatable Media, Poom served as Director of Brand Alliance with the Westfield Corporation, a global shopping center owner/manager, with properties in the U.S., Australia, New Zealand, and the UK. During his 18-year tenure with Westfield, he designed and managed shopping malls, raising their creative and technological capabilities to a new standard (did we mention he’s a certified architect?). His vision of the shopping mall as a medium that could incorporate cutting-edge technology produced both the first shopping center Wi-Fi (wireless fidelity) hotspots and plasma screen advertising networks in the U.S.
Poom also negotiated and consolidated Westfield’s national static directory advertising business and introduced many advertising initiatives, including the new Creatable Media food court network, and the AdVentures radio network. And he is credited for creating innovative, new business alliances with such high-tech companies as Dell, Gateway, Intel, Microsoft, Nokia, Palm, Comcast and Sony. |
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